We have all seen digital signage in the restrooms at restaurants. While this is certainly a good use of direct to customer signage, there are many more applications for the hospitality industry.
Directional signage is ideal for hotels. They are always in need of a way to inform guests and visitors of conferences and meetings. You can provide a map and announce the conference names on the same screen. Show your guests where the gym or a pool is located.
Restaurants can use the signage as a way of advertising food specials and happy hours. This signage should be subsidized by liquor advertising.
The signage can be portable so it can be easily moved and used for many purposes throughout your facility